Running TikTok ads offers significant advantages for businesses by providing access to a large, engaged audience, particularly within younger demographics. TikTok’s emphasis on creative, short-form video content allows businesses to showcase their products or services in a dynamic manner, enhancing brand visibility and connection with potential customers. With diverse advertising options, TikTok enables businesses to effectively drive brand awareness, engagement, and conversions.

In this article, you will find step-by-step instructions on how to get started with your Ad Account for TikTok Ads:

Step 1: Creating a TikTok Business Center Account: https://business.tiktok.com/. You can sign up via Email, Google, or your existing TikTok Account 

Step 2: Once you’re logged into your business account, you’ll see a tab on the left hand side labeled “Advertiser Accounts” – click on this tab

Step 3: You have the option to create a new ad account or request access to an existing one, this is for if you’re going to be working on someone else’s ad account (ex: an agency partner). If you’re creating a new ad account, you’ll need to input your Company name, website, and other information about your business. 

Step 4: Your ad account is now created. Let’s get you set up with a TikTok Pixel, so you can measure traffic on your website! Visit your Ads Manager

Step 5: Visit the “Events” Tab under “Tools.” From here you can connect/create a new data source. Select “Web” and depending on your experience with Pixel setups, you can either select a partner integration or manual setup. We’ll be selecting “Partner Integration” for this example. 

Step 6: After selecting your Partner Integration (choose your provider if listed. If they are not listed, we recommend using Google Tag Manager), Once you have followed the instructions for your selected partner, navigate back to your pixel and copy the Pixel ID. 

*We will have an additional blog post coming soon regarding direct setup in GTM coming soon.

Step 7: Head back to your Business Center where you’ll select “Pixels” from the left hand menu. Here you will input your copied Pixel ID. 

Step 8: Next step is to add your Company TikTok Page, while it’s not necessary to have a TikTok account in order to run TikTok ads, it will greatly improve your results! Navigate to “TikTok Account” on the left hand side and select “Request Ad Delivery Permissions.” Once you select your permissions, you’ll be able to generate a QR code that you’ll be able to scan from the TikTok app on your phone. 

*Ask any TikTok account owner to scan this QR code to approve your request. After it’s approved, the account will appear in your assets and you’ll be able to give access to your members.

Step 9: To Create your first ad, Click on “Ads Manager” to take you to your Ad Account Dashboard

Step 10: From here you can click on “Create Ad” to start creating your first ad! It will first ask your campaign goal / objective. After selecting your objective, you’ll be able to select your targeting and upload your creative!

Congratulations, you are all set to launch and scale your TikTok ads!  If you have additional questions, please feel free to schedule a free consultation with us and we will help you go through this process.