The Marketer’s Database
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What Is a DataLayer? A Beginner’s Guide to Enhanced Tracking and Performance Marketing
What Is a DataLayer and Why Does It Matter for Your Business? When it comes to improving your website’s performance and getting the most out…
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How Google Analytics 4 Benchmarking Can Help You Stay Ahead of the Competition
Google Analytics 4 (GA4) benchmarking allows businesses to compare their website performance against industry peers using aggregated data. This feature identifies strengths and weaknesses across…
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Automated Constant Contact Reporting with Google Sheets & Looker Studio
Automated Constant Contact Reporting with Google Sheets and Looker Studio In today’s digital marketing landscape, leveraging data effectively is crucial to making informed decisions. Constant…
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The Essential Guide to Cookie Tracking and Consent Banners
With global regulations like GDPR and CCPA reshaping data privacy, cookie tracking compliance is critical for businesses. Even if you’re late to adopt, it’s not…
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Setting Up Your TikTok Ads Account: Walkthrough
Running TikTok ads offers significant advantages for businesses by providing access to a large, engaged audience, particularly within younger demographics. TikTok’s emphasis on creative, short-form…
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TikTok Shops Overview
TikTok Shop Ads provide a seamless way for brands to sell products within the app, offering product showcases, live streams, and in-feed videos. With over…
